- This poster displays the legendary bout between 'Iron' Mike Tyson and James 'Buster' Douglas. A heavyweight clash that gave a new perspective to the sport of boxing, showed the struggle that fighters face as well as the fortitude necessary for such a fight.
- The poster was made days in advance ahead of their fight as both were competing for the most prestigious belt in boxing. The WBC Championship belt. The man who held this belt was considered the baddest man on the planet.
- The colour scheme is heavily focused on a white hue, it emphasises bright colours like red, green, blue and gives the poster a vintage appearance. The bright colours would attract a viewers eyes and interest them with it's unusual imagery.
- The Imagery depicts Tyson as an eerie person. The angle of his shot, the way it's taken, his eyes. All of these show that he is seen as a violent person as portrayed as the villain and loves adopting the role. On the other hand Buster Douglas is shown in the background, he doesn't look as important, showing the boxing fans viewed him as the underdog in the bout. A lamb brought to the slaughter. The poster heavily favours Mike Tyson, he's shown to be a lot bigger and he's also displayed as the one likely to take the belt home.
- The Tagline is short and sweet. 'TYSON V DOUGLAS'. It acts as the title as well as the tagline.
- The graphic style is what I like the most about the poster because it gives an old vintage appearance and it really sells the villain role on Iron mike.
- It suits the audience by it's storytelling through the still image. both men have been through tough times and their ready to get their emotions out and leave it in the ring.
Original Imagery - Inspiration
Wolfgang Weingart is a Wolfgang Weingart was an internationally known graphic designer and typographer. His work was categorized as Swiss typography and he was credited as "the father" of New Wave or Swiss Punk typography. Weingart was born near the Swiss border of Germany, in the Salem Valley, in 1941. He lived near Lake Constance for about thirteen years and spent his childhood in Germany, moving to Lisbon in 1954 with his family. Wolfgang Weingart is regarded as one of the most unconventional designers of the second half of the twentieth century. His view of typography, his experimental work and his unconventional teaching methods continue even today to shape visual design and training courses for young typographers all over the world.
- One thing I like about the image shown is the colour contrast. Most of the poster is bland using the generic colours black and white but the thick, bold text in the middle of it catches your attention. In my eyes, it's bland yet effective.
- The poster uses colour to emphasise it's subject. the template has a document style to it which is something I like and the red bold text draws your attention.
- in my own work I believe I could use the same format but I'll make it less informative and more visual.
Original Imagery - Type and design
Batory
Michael Batory was a very influential graphic designer, mainly known for his work in film title design and what he contributed to the world of motion graphics. He is particularly recognized for his pioneering work in the creation of visually striking and narrative-driven title sequences for films. His approach was characterized by a strong emphasis on integrating the film's themes and tone into the opening credits, making them an essential part of the storytelling process.
Throughout the 1970s and 1980s, Batory designed opening credits for many famous films, including *The Shining (1980), Altered States (1980), and The Man Who Fell to Earth (1976). His work on The Shining, particularly the titles designed in collaboration with Stanley Kubrick, is considered iconic for the combination of unsettling visuals, creative typography, and mood-setting that perfectly matched the film's psychological horror. The designs of Batory can often play with surrealist imagery, bold typography, and abstract forms, creating the intrigue and drawing a viewer inside the world of the film from the very start.
Batory belonged to that era when title sequences started to be seen-not just functional elements, but as integral pieces of a film's visual and emotional language. The work of Batory was such that it elevated the title sequence into an art form unto itself and influenced the trajectory of modern motion graphics and title design.
Although much less is known about his personal life, the work of Michael Batory in graphic design had such a great and long-lasting effect on film that his influence continues to remain alive through creative and ingenious title sequences from later times.
Ryszard Kaja
Among the most popular works created by Kaja, there was a job of a graphic designer and illustrator in the theater: his posters and set designs are extremely well-known. His work often involves fantastic elements and intricate visual worlds that feel both otherworldly and deeply rooted in Polish cultural history and folklore. His work is mysterious, abstract, exaggerated in its forms, and juxtaposes reality to create a very reflective work.
Kaja might be most famous for his posters, which are often surrealistic and very often create tremendous emotional effects with few visual materials. His posters for Polish theater, in particular, serve classical plays, which use space creatively, often feature symbolism, and sometimes express in symbolic ways the sense of a play.
Though by necessity much of his work falls squarely under the umbrella of visual arts, Kaja has managed to combine such diffuse influences as Polish folk, modernist echoes, and his own peculiar fantastic imagery in a way that has indelibly marked contemporary Polish graphic design and illustration. His artistic creations are still hailed for their innovation and daring.
Analysing Poster for an event
This poster was made for the legendary fight, Thomas Hearns vs Sugar Ray Leonard. The bout took place June 12 1989 and the poster was made just weeks before the fight during the promotion period.
The poster catches my eye because of its boldness. the background consists of a blueish-darkish tone, the blue morely concentrating in the middle stretching out to the sides fading. The blue was imitating a storm, there's lightning strikes and there seems to be an eruption or some sort of explosion in front of both fighters. theres a ring with the name of the endorsements and the lightning striking it, the boxers are shown to be very muscular and charging at each other head on emphasising how close the fight is and this shows the unpredictable nature of boxing. The bold red writing catches your eye and will interest the viewer.
The poster is a sports poster. Although it isn't photographic, it's an extremely amazing piece of work through graphic designing. The poster doesnt have any taglines but it does have a heading 'THE WAR'. Graphic elements shown is the lightning strike from what i can see and it's a perfect addition as it gives the atmosphere a nerve wracking feel and shows the two men have history.
In my opinion, I'm a really big fan of the poster, I feel it transends its era perfectly and shows the seriousness of promotional work and things of that matter.
Types in Posters
The poster I'll be doing is a sports poster. After analysing the posters presented I can see that a sport poster is designed to capture the excitement and energy of sports while promoting an event, team, or athlete. It typically features bold, dynamic visuals like athletes in action or key game moments, using high-contrast colours and strong typography to grab attention. The design often incorporates team logos, event branding, and sponsor logos for recognition, while the text remains minimal and direct, focusing on essential information such as the event name, date, and location. Sport posters emphasize movement and energy, often with visual effects like blurring or lines suggesting speed, to convey the fast-paced nature of sports. Athletes or teams are portrayed in heroic or inspirational poses to connect emotionally with fans, and a clear call to action encourages viewers to take the next step, like buying tickets or attending the event. The combination of these elements creates a visually striking and motivational poster that excites and engages the audience.
Camera Practice
Take images with a slow shutter speed to show blurred movement (1/3 of a second)
This technique is often used in photography to convey motion, like the movement of a runner, a car passing by, or flowing water. The result is an image where stationary objects remain sharp, but moving objects (like a person or vehicle) appear blurred, emphasizing the speed or motion of the subject. The amount of blur will depend on how fast the subject is moving and the length of time the shutter is open.
Take images with a fast shutter speed to show frozen movement (eg 1/500 of a second)
This technique is ideal for sports, wildlife, or any situation where you want to capture the exact moment of movement with full precision. The result is a clear, detailed image of fast-moving subjects, making it perfect for showcasing quick actions that would otherwise be blurred with slower shutter speeds.
Take images with a large depth of field to show far and near in focus f 8
A large depth of field is typically achieved by using smaller aperture settings (larger f-numbers, like f/8), which narrows the amount of light entering the lens but increases the range of distance that remains in focus. It’s ideal for scenes where you want the viewer to take in the full composition, with no part of the image appearing out of focus, such as wide landscapes, architectural shots, or group photos.
Take images with a small depth of field to show only small amount in focus f 3.5 or so
A smaller depth of field is achieved by using a larger aperture (smaller f-number, like f/3.5), which allows more light into the camera but reduces the range of distance that stays in focus. This technique is great for emphasizing one element in a busy scene, creating a sense of separation between the subject and its surroundings, and adding a creative or artistic touch to the image.
Operating a camera
DSLR - DSLR stands for Digital Single-Lens Reflex, and it refers to a type of digital camera that uses a fixed sensor and interchangeable lenses
Aperture - an aperture is the opening in a camera lens that controls the amount of light that reaches the image sensor
Shutter Speed - Shutter speed is the length of time a camera's shutter remains open when taking a photo. It's measured in seconds or fractions of a second, such as 1/2 or 1/2000.
Depth of field - the range of focus on objects.
Exposure - Exposure is the amount of light that reaches your camera's sensor, creating visual data over a period of time.
ISO - ISO is a camera setting that controls how sensitive the camera's image sensor is to light.
Source: Google
Primary and Secondary Research Definitions
Primary Research
What it is: You collect new data yourself (e.g., surveys, interviews).
Examples: Asking people questions, watching how people behave.
Secondary Research
What it is: You use data that already exists (e.g., reports, books).
Examples: Reading articles, looking at statistics online.
Primary Research Advantages:
Very specific to what you need.
Data is fresh and up-to-date.
Disadvantages:
Takes time and money.
Can be a lot of work.
Secondary Research Advantages:
Faster and cheaper.
Gives you broad info quickly.
Disadvantages:
Might not be exactly what you need.
Data could be old.
What to Research for a Media Product: Your Audience
Primary: Ask them directly what they like.
Secondary: Look at studies about what your audience likes.
Current Trends
Primary: See what’s popular right now by talking to people.
Secondary: Read reports on trends in your area.
Competitors
Primary: Check out what other media products are doing.
Secondary: Read reviews or articles about similar products.
Content People Like
Primary: Test what type of content people prefer.
Secondary: Find out what’s already working well.
Where to Share It
Primary: Ask where your audience likes to get media (social media, websites, etc.).
Secondary: Look at reports on the best platforms to use.
Using both types of research helps you make a media product that your audience will enjoy.
Primary Research: Simple Methods for Gathering Information
1. Surveys/Questionnaires
What it is: Asking people a set of questions.
When to use: When you need answers from a lot of people quickly.
Best for: Finding out opinions or preferences.
Example: Asking people online or in person what they think about a product.
2. Interviews
What it is: Talking one-on-one with someone and asking detailed questions.
When to use: When you want to get in-depth answers.
Best for: Learning about personal experiences or deep thoughts.
Example: Talking to someone about their experience with your product.
3. Focus Groups
What it is: A small group of people discuss a topic together.
When to use: When you want to see what a group of people thinks.
Best for: Getting feedback on a product or idea.
Example: Asking a group what they think about a new ad or product design.
4. Observations
What it is: Watching how people behave without talking to them.
When to use: When you want to see real-life actions.
Best for: Understanding how people use a product or behave in certain situations.
Example: Watching people shop in a store to see what catches their attention.
5. Experiments
What it is: Testing something to see how people react under different conditions.
When to use: When you want to see if one thing works better than another.
Best for: Testing products, websites, or ideas.
Example: Trying two versions of an ad to see which one gets more clicks.
6. Case Studies
What it is: Studying a specific example in detail.
When to use: When you want to learn from one real situation.
Best for: Understanding how something works in practice.
Example: Studying how a successful campaign was done.
7. Field Trials
What it is: Testing a product or idea in a small real-world setting before launching it.
When to use: When you want to try something out in the real world first.
Best for: Testing a product or service before a bigger launch.
Example: Giving a new app to a small group of people to test before it goes public.
Quantitative Research
Quantitative research focuses on collecting and analyzing numerical data to identify patterns, measure amounts, or compare groups. It answers questions like "How many?" or "How much?" and uses methods like surveys or experiments. For example, it might look at how many hours people spend on social media each day or what the average income is in a city. Qualitative research, on the other hand, focuses on understanding people's experiences, feelings, and motivations through descriptive data. It answers questions like "Why?" or "How?" and uses methods like interviews or observations. For instance, it might explore why people use social media or how employees feel about changes at work. In short, quantitative research provides measurable data, while qualitative research offers deeper insights into people's thoughts and behaviors.
Secondary Research
Secondary research involves using existing data that was collected by others. Some common sources for secondary research include books, peer-reviewed journal articles, government reports, reputable websites, news articles, market research reports, and academic theses or dissertations. These sources provide valuable information and insights without the need for primary data collection. Referencing these sources is crucial for several reasons: it ensures the credibility of your research by showing where the information comes from, it helps avoid plagiarism by giving proper credit to the original authors, and it supports your arguments by providing evidence that strengthens your claims. Proper referencing allows others to verify your sources and contributes to the integrity of your work.
What is a Tagline
A tagline in research is a short, memorable phrase that summarizes the key focus or essence of a study, making it easy to remember and understand. It communicates the core idea or purpose of the research in a concise and clear way. The main difference between a tagline and a slogan is that a tagline is often associated with research or a brand's vision, while a slogan is more focused on marketing or advertising, aiming to promote a product or service. A great tagline is clear, concise, memorable, relevant to the research, and engaging, sparking curiosity or interest in the topic. For example, a research project on health improvements might use a tagline like "Innovating for a healthier future," which captures the study's goal in a simple, impactful way.
Lighting Examples
Find examples of each style of lighting: from both film and stills (three of each)
THE GENTLEMAN
THE BABADOOK
Describe how effective they are
Stills, photos, and films ,movies, are both powerful but in different ways. A photo captures one moment, making it easy for the viewer to focus on a specific emotion or detail. It's simple and can make people think or feel deeply, often letting them interpret the image in their own way. On the other hand, films tell a story over time, using movement, sound, and music to build emotion and show characters’ journeys. Movies can create a bigger, more immersive experience, drawing people in with the flow of the story. While photos freeze moments for deep reflection, films offer a full experience, using sight, sound, and performance to take viewers through a narrative. Both are effective, but it depends on whether you want to capture a single moment or tell a longer story.
How might you use some of the styles of lighting in your own event poster work
Lighting on event posters helps set the mood and catch people's attention. Bright contrasts can create drama, which works well for intense events. Soft lighting feels warm and relaxed, perfect for calm events like art shows or acoustic concerts. Backlighting adds mystery, while natural light makes things feel welcoming, ideal for outdoor events. Using coloured lights like red for energy or blue for a chill vibe can match the event's tone. Spotlighting highlights important details, and neon lighting adds excitement, great for parties or concerts. The right lighting makes the poster stand out and shows what the event is all about.
Advertising Modes
Television:
TV ads are one of the most popular and widely viewed media channels. They reach a large, diverse audience and offer both visual and auditory appeal, making them ideal for creating strong emotional connections. TV ads are often used for big campaigns and can run during specific programs or time slots to target particular demographics.
Radio:
Radio advertising uses audio to reach listeners during their daily routines, whether in cars, at home, or at work. It’s a great way to target local audiences or specific groups based on the type of radio station (e.g., news, music, sports). While radio ads can’t show visuals, they rely on catchy jingles, sound effects, and memorable voices to make an impact.
Newspapers and Magazines:
Print media like newspapers and magazines allow for detailed, in-depth ads and are great for targeting specific niches. Newspapers offer quick, local advertising, while magazines provide a longer shelf life and can reach more specific audiences based on interest (fashion, health, lifestyle). Print ads can include visuals, text, and coupons, and they are particularly effective for promotions or information-heavy campaigns.
Outdoor (Billboards and Posters):
Outdoor advertising includes billboards, posters, and signs placed in high-traffic areas. These ads are designed for maximum visibility, often featuring bold visuals and simple messages. They are especially effective for building brand awareness and can reach a large audience quickly. Digital billboards have expanded this category, offering dynamic and changing content.
Direct Mail:
Direct mail involves sending physical advertisements, like postcards, catalogs, or flyers, directly to people's homes or businesses. It’s a personalized way to reach potential customers and can be highly targeted by geographic location, demographics, or past purchasing behavior. While often seen as more traditional, direct mail can still be very effective for promotions, events, or special offers.
Telemarketing:
Telemarketing is a direct, personal way to reach potential customers by phone. It’s often used for sales, surveys, or service reminders. While it has become less popular due to its intrusiveness, telemarketing can still be effective when done properly, especially for targeted outreach or specific offers.
These six media channels form the core of traditional advertising, each offering its own strengths in terms of reach, targeting, and engagement with audiences.
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